Google is the most crowded auction anyone can buy.
Extra budget in Google buys progressively worse traffic.Microsoft, TikTok and programmatic are where the clicks are still cheap, and where most agencies are not staffed to go.
Three auctions, one page
The full argument, and how to test it without betting the budget.
We do not do SEO, organic social, branding or creative retainers. Four channels is the whole practice, which is the only reason we can be senior in all of them.
Both free offers are aimed at accounts large enough that the findings are worth acting on. If yours is not there yet we will say so, and point you somewhere more useful.
By the numbers
Proof in the mechanism, not the adjectives.
4
Paid channels, run by specialists
40
Campaign types documented, checked against the platforms
20
Funnel stages covered across the four
2
Deliverables built free, before any retainer
Ad Rank= max CPC ×quality score
Same position. Different price.
Four advertisers, each with a bid and a quality score, ranked by bid times score and priced by what it takes to beat the ad below. First place is always for sale, and plenty of advertisers buy it outright and pay the difference on every click for as long as it runs. Pick a market, then drag the score instead of the bid: same position, same traffic, a materially different price.
2apex-cloud.exampleCRM for 500+ seat rolloutsAdQS 8
3meridian-systems.exampleLive in 90 days, fixed scopeAdQS 9
4northgate-consulting.exampleSalesforce and Dynamics partnersAdQS 7
Position one starts at £54.50
Leave the bid alone and drag this instead.
Position#1
You pay£54.41
Rivals score8/10
Saved per click, once the score improves—
You hold first place on a score of 5 against rivals scoring 8, bought outright at £54.41 a click. Drag the score up and keep the position for less.Illustrative market, not client data. Rival domains use the reserved .example suffix. Real auctions also weigh expected click-through rate, ad format and rank thresholds.